31Aug
0

shapeimage_2

This year, “engagement” has been one of the biggest buzz words in Internet marketing … and there’s no wonder about that. As indicated by various studies that focus on effective online advertising, potential clients gravitate toward websites that engage them in fun, meaningful ways.

Since engagement is what leads to increased conversion rates and greater online visibility, website owners who sell anything, from collectibles to sheet music, need to do all they can to optimize engagement with interactive media.

If this is your goal, think about implementing the following three engagement optimization techniques.

1. Share buttons

Share buttons are engaging for a simple reason: They give your audience an opportunity to forward content they find interesting to other people in their social networks. So it’s a good idea to place share buttons on your website pages — always assuming you have content that’s worth sharing with people are interested in the kinds of things you are promoting.

In addition to engaging your audience, share buttons encourage your viewers to operate in the capacity of a brand ambassador by helping you advertise your goods and services. Websites such as Virtual Sheet Music have done a good job of placing their share buttons in conspicuous, eye-catching locations to make it easier for enthusiastic visitors to take the obvious course of action.

2. Questionnaires

Periodically requesting your audience complete a questionnaires is another great way to facilitate greater engagement. To maximize the impact of this strategy, make sure to ask questions such as “What types of things would you like to see more of on this website?”

When you ask these types of questions, your alert prospective customers to the fact that you’re interested in what people have to say.

3. Create engaging content

The phrase “content is king” is a truism for a reason. Content is the primary website element that prospective clients will study when attempting to determine whether the goods and/or services you offer have any value to them. So it’s important that your content be very creative and compelling.

Also, great content should be “scannable,” which means that your readers wil be able to glance through it quickly to find the information they want. The textual elements that make a website scannable include bullets, numbered lists, and headers. Using these tools will help make your content more engaging.

When you think about the ways you can make your content as engaging as possible, remember that the type of language you use matters. In addition to taking the time to study the kinds of words that members of your target market will typically use, keep in mind that you’ll want to avoid antiquated language or overly technical jargon that makes your content and website either irrelevant or opaque.

Keeping everything contemporary and cutting edge is normally a fool-proof strategy when you’re attempting to engage a new audience.

If you’re serious about using your website to optimize online profits, remember that engagement is one of the most important goals you can go after. By implementing some or all of the engagement strategies outlined above, you’ll be able to attract interest from members of your target audience.

Subsequent conversion rates should move in the direction you hope they will. Good luck!

30Aug
0

The 90s are making a comeback when it comes to fashion, but in terms of real estate the era of the McMansion isn’t seeing a revival. Instead, more people are downsizing and embracing the micro loft, tiny house and even campers and RVs in lieu of larger options. It’s not just a way to save money on the down payment or rent: It’s also a green move as more and more homeowners and renters are taking responsibility for their carbon footprint. Is downsizing the right move for you?

The reality is the many Americans could do with less living space than they have. However, when home buyers start working with a real estate agent and see all those sprawling properties for sale, their eyes get bigger than their senses (kind of like seeing a pancake challenge and thinking you can do it). Even if your budget allows for it, is going big when going home the best approach? It’s time to take a closer look at micro living.

The Upside to Smaller Spaces

Americans are prone to waste and excessive spending, plus it’s only natural to want to “fill” a home. Doesn’t everyone need their own office (even if you don’t have your own business), a spare bedroom for elusive guests that rarely arrive, and an exercise or meditation room? You can certainly dream up a number of ways to fill space, waste money furnishing it and spend more on utilities heating and cooling it, but to what end?

Micro living forces you to reassess what’s important and what’s necessary. You start getting creative and realizing that paying day after day to store useless things isn’t going to help you build a nest egg. There are a number of frugal millionaires and billionaires who choose modest (for them) accommodations and don’t splurge on luxuries. Many of them are wealthy because they live realistically and spend wisely.

Signs you need to downsize

Your housing costs shouldn’t be more than 25 percent of your take-home pay (and that’s actually a rule for many landlords). However, it should be followed by anyone whether you buy or rent. This needs to include your utilities, lawn care and any other regular costs for maintenance. If you know you have appliances that need to be professionally inspected and maintained at least once per year (and you do), divvy that up into your budget.

Smaller living spaces provide more intimacy and more cash in your pocket. Who wouldn’t want that?

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29Aug
0

Phone-cases-L

Smartphones are sophisticated pieces of equipment that manage our lives, entertain us, and keep the peace between adolescents and parents. While they are becoming sturdier, more water-resistant and even more aesthetically attractive with each new generation, in addition to the obvious concerns, there are 5 reasons you need a smartphone case, regardless of device.

Smartphone Devices Are Manufactured With a Pre-Determined Life Span

Planned obsolescence is a term coined from the industrial design industry that in effect, is a purposeful strategy in designing products so that they eventually break-down, no longer have the latest software and features or simply look “old”. Smartphone cases are a great solution to obsolescence for two reasons. First, they adequately protect the device and second, they can disguise an older model so that it appears larger, thinner or even more dynamic than the latest and greatest versions available.

A Smartphone Case Helps Distinguish Ownership

Unique smartphone cases are an excellent way to rock individual style, extend a persona and easily be able to identify a smartphone among others. Particularly beneficial for teens that may have similar smartphones as their friends, being able to quickly and visually identify their phone will save time, promote security and offer an added layer of protection at the same time.

Smartphone Cases Protect Devices from Dust and Debris

While liquid damage is one of the things most consumers contemplate, nearly invisible dust and debris particles also cause significant damage when it enters through charging ports or head-phone jack areas. Smartphones that are toted in pockets, jackets and used in work environments are particularly susceptible to these problems. When a smartphone is un-protected from dust and debris it can contribute to charging problems, speaker malfunction and even dial-pad errors.

A Smartphone Case Can Allow Consumers to Forego Expensive Device Insurance

Cellphone insurance is incrementally expensive for the reason that smartphone owners may or may not use it. Smartphones cost hundreds of dollars and the deductibles on an insurance claim don’t let consumers off cheap. Therefore, other than the occasional lost phone, smartphone damage like cracked screens, exposure to water and broken casing can be adverted by using a case.

Cases Help With Functionality

Finally, cases can modify the smartphone design to incorporate a stand, change the texture for better grip and allow the phone to function better overall. From a functional standpoint, smartphone cases are beneficial because they take a great design and improve it, if ever so slightly. Cases made from materials like cork, wood, rubber and high-grade plastics protect the phone, allow for better handling and minimize screen damage like scratches.

Protecting an investment like a smartphone is important for keeping a device identifiable, as valuable as possible, and for allowing it to work consistently well over time. Cases are affordable and can be conveniently used for certain occasions to minimize risk to a smartphone or all of the time. A smartphone case is a trinity of benefits, it protects, looks great and improves function.

28Aug
0

Do you love kicking back and watching hilarious Vine videos? With PeekIt, discovering awesome Vine clips is now easier than ever! PeekIt is the best new site for discovering high-quality Vine content. The site curates the most comical, witty, well-made Vines, weeding through hours of forgettable footage to bring you the most light-hearted, laugh-inducing clips on the web.

Though the six-second Vine format is popular with content providers, the format doesn’t lend itself to longer viewing sessions. Fortunately, PeekIt’s website makes watching Vines easier than ever. With the click of a single button viewers can scroll through the most intriguing Vine clips. Sharing great content has never been simpler, either; users can post their favorite Vines to Facebook or Twitter without ever leaving the site. PeekIt also features popular tags as well as a search feature, making it easy to find the Vine content that’s right for you. The site strives to offer content that’s funny without being crass, vulgar, or offensive, and the site’s content is balanced, too, featuring clips from “Average Joes” as well as more established Vine stars.

28Aug
0

divorce2

Dissolving a marriage is sometimes the best option for a family, but this does not make the process easy. Spouses can greatly disagree on child custody, alimony and dividing property, and settling a divorce in court can be time-consuming, messy and expensive. Partners who can make choices together and want to avoid the court process have other options at the end of a marriage.

Uncontested Divorce

When both parties agree about getting a divorce, the couple can make arrangements outside of a courtroom with an uncontested divorce. Both partners need to agree about issues like parenting time, spousal support and asset division. The couple must provide the state with proper documentation, and couples complete a consent decree that must comply with all statutes in a state and be drafted and filed correctly. Couples usually still need a lawyer when filing for an uncontested divorce because the documentation process can be complicated.

Collaborative Divorce

While this process is similar to an uncontested divorce, a collaborative divorce uses guidelines designed to keep communication open between spouses and help couples come up with solutions that will benefit the entire family. Each person in a couple must share all pertinent information with the other and form joint goals, and either party might work with an expert in fields like finance or child development to ensure a party is prepared for certain tasks after the divorce.

The final part of a collaborative divorce involves both partners using a separate attorney, and both attorneys agree to avoid litigation. Having separate lawyers makes sense to make sure each party has fair representation, but there is some worry that this method puts the focus on creating a settlement without litigating. Trying to force a resolution to wrap up the process could mean that both parties do not have an agreement in their best interests.

Mediation

Mediation shares some traits with the collaborative divorce approach because both parties must exercise full disclosure and focus on creating a plan for ending a marriage. Both parties work with one mediator who listens to each client and helps foster open communication. A mediator can help a couple develop skills for making decisions after the marriage is over, and this is useful when a couple must interact and make decisions together because of children. Both parties have control in this process while the mediator can intervene to facilitate conversation and solve disputes, and the mediator can also prepare the necessary paperwork for a divorce that the couple must approve.

When thinking about how to handle the end of a marriage, spouses must consider their situation and the needs of their family. There are benefits to divorcing without a court process, but a couple must be willing to work together and agree that divorce is the best option. Those who do want to use an alternative to the courts can have control over important decisions about their future and work to come up with a beneficial arrangement for everyone involved.

27Aug
0

The area of e-Commerce has become a crucial channel for running a complete business. Consumers expect the convenience of being able to browse and order products or services online, and gaining a reputation of a credible business owner demands it. Regardless of if your business is strictly online, or for those companies who are addressing the need from an expansion standpoint, there are 5 invaluable e-commerce business tips that you need to know in order to succeed.

Get Your Point Across In 30 Seconds Every Time

Online, there are innumerable opportunities for gaining customers. The challenge lies with capturing their attention long enough to make a lasting impression. Chance encounters with curious shoppers must be responded to succinctly and meaningfully. Remembering that less is more, helps a company advertise effectively and create new customers through identifying:

  • What you are offering

  • Why shoppers must act now; and

  • What’s in it for them

Customers who can easily identify what you’re selling, why they should buy and the benefits associated with their purchase, are patrons who will proceed with their online transactions.

Focus On One Thing, and Do It Well

According to this site, conducting business faster and better than the competition requires moxie and purposeful focus on one thing, and one thing only. Business owners are particularly susceptible to distractions that may adversely lead to multiple ventures. In regard to e-commerce, having software solutions in place to address how their online business will run will also help managers provide both focus and better customer service.

Proceed Like A Newbie

Acting like a start-up company regardless of tenure is an intelligent strategy for numerous reasons. It helps:

  • Maintain a low overhead

  • Allows for diligent cash flow management; and

  • Provides a reserve safety net

 A company is better off when expenses are minimal, which is why online companies enjoy lower costs.

No Pressure, No Diamonds

Essentially, successful businesses require hard work, perseverance and flexibility. This stands true when discussing online business as well. E-commerce takes dedication because it requires many layers of functionality in order to do business 24-hours a day. Moreover, peak shopping times like cyber-Monday require fierce competition and promotions like “free shipping”.

Recognize Your Own Game

Understanding that reputation is everything is an important aspect of recognizing your own game. Talking the talk, means having the ability to meet promises and either put-up or shut-up. Customers require genuity when it comes to who they’re dolling out the dollars to. Being forthcoming, is strategically a huge factor in how businesses last.

Following these 5 invaluable e-commerce business tips will help those new to online business stay focused and achieve their objectives, while they will also allow actively-successful websites to conduct e-business better than the competition. Implementing these techniques and delivering legitimate good-business practices will set your brand apart from the competition and allow you to dominate the niche in which you do business.

26Aug
0

Keeping a home well ventilated, comfortably heated, cooled and as healthy as possible means having an ideal, balanced environment. Achieving this type of environment is possible by incorporating a heat transfer system into a residence in order to help existing heat sources work together and satisfactorily balance temperatures from room to room. Consistent temperatures correlate to dryer, warmer more comfortable conditions, more affordable energy bills and a healthier home.

How a heat transfer system works

Heat transfer systems, once installed into a home’s core ventilation system, allows occupants to manage their residential environment in the most efficient way possible. Heat transfer systems are designed with sophisticated ducting that quietly moves excessive heat from warmer areas to colder areas, effectively balancing temperatures. According to HRV, heat transfer systems also alleviate mold, improve air quality and reduce condensation altogether. Distributing warmer air to other areas of a home that may benefit from it, is both cost effective and energy efficient.

Methods of heat transfer

Heat transfer systems utilize heat, or energy from sources like fireplaces and heat pumps to create even temperatures throughout a home by moving warmer air to an area with cooler air. Methods of heat transfer include:

 

  • Conduction

  • Convection; and

  • Radiation

A heat transfer system works by way of convection, thereby allowing heat to flow in the form of energy and successfully transfer that heat from a warmer space to a cooler one.

The difference between heat transfer systems and radiant heating

Radiant heating comes prefabricated in many floating floor or laminate materials. The warmth felt from radiant heating comes directly from the source. For example, sub-floor heating systems, often found in bathrooms, typically use electrical conductors to heat the floor, and accordingly produce heat for an entire space. While radiant heating is an adequately efficient way of heating one space, heat transfer systems on the other hand, electrical at the source, differ because they transfer heat from a completely different location.

Efficiency of heat transfer systems

Although initial installation costs can be of consideration, heat transfer systems immediately produce cost-savings on utility and energy bills. These systems have the ability to minimize wasted energy through maintaining more consistent temperatures overall. Moreover, heat transfer systems may be eligible in some areas for tax credits for their energy efficiency benefits.

Alleviating cold, dampness and extra moisture or even mold in a home is not only visually beneficial, it provides a healthier environment to reside in. Heat transfer systems effectively dry areas of the home that are susceptible to these conditions by warming them and creating a more balanced environment that condensation will not be produced in. Further, heat transfer technology is an excellent solution in many demographic regions. Whether a home needs seasonal considerations, or from a design standpoint, construction materials require additional diligence, heat transfer systems can improve and accommodate many home challenges.

25Aug
0

After 100 episodes, “Hot in Cleveland” wants to give back to the fans. Send your best wishes to hot.tvland.com for your chance to win a signed script and $100. Then tune in for the show August 27th at 10/9C on TV Land. Hilarity is guaranteed to ensue.

25Aug
0

training

The information technology industry is growing exponentially worldwide especially in western countries. Any business, organization or enterprise that uses computers must employ some onsite IT staff. In a dynamic digital era, there is a demand for employees that have the latest certifications in computer studies.

Certification In Information Technology Specialties

Microsoft is considered one of the most popular publishers of operating systems for desktop computers and servers. According to this article, there is a growing demand for Microsoft certified professionals in the IT sector. The Microsoft Certified Solutions Associated (MSCA) certification is a skill that’s highly regarded in any information technology department of a business or organization. Such a program prepares individuals to handle all aspects of troubleshooting Microsoft operating systems. Help desk staff most likely need to have MSCA training in order to properly carry out their job duties. An upgrade to a Microsoft Certified Solutions Expert (MCSE) certification guarantees an advancement in an IT job position. MCSE training is available in specialties such as server infrastructure, private cloud computing, business intelligence and messaging.

Online IT Training

Courses for information technology certification can be taken online thanks to the latest e-Learning platforms. IT Students get most of their “hands on” experience by using computer apps and programming scripts rather than physical tools or equipment. Virtual labs are some of the most important features in online classes for Microsoft operating systems and other applications. For example, students might be assigned a project in which custom codes and commands must be written in order to reboot Windows operating systems.

Online classes for Microsoft training usually feature instructional videos with step by step procedures for executing scripts and other advanced configuration settings. IT students don’t even need to use textbooks because cloud based notes and other presentations provide all of the necessary resources. For example, students can retrieve notes in PDF format that could be viewed on desktop computers, tablets and mobile phones. Embedded hyperlinks also redirect students to files or pages featuring sample scripts, codes and other guidelines for resolving operating system issues on a desktop and server level.

Cloud Computing

There is a growing demand for cloud computing as an alternative to traditional hardware based computing. In other words, businesses don’t need to have onsite servers and other devices that process, store, receive and transmit data. Cloud computing essentially promotes the outsourcing of certain Information technology operations. However, there is still a need to employ onsite IT technicians who know how to sync computers and network hardware with virtual cloud networks. Cyber security is one of the major components of cloud networking and storage. Encryption is used to secure the transmission of data within a local area network as well as a virtual private network. Cloud computing also eliminates some of the costs of operating expensive onsite servers. Businesses can “lease” external servers that have multiple sources of backup power for 100 percent guaranteed up time. Cloud networking also promotes a transition from using paper documents to applying electronic files.

24Aug
0

No matter what your job or career, nobody can really “get it” unless they’ve been in your shoes. However, there are some career paths that are more misunderstood than others. Some are veritable joke factories in their own right, while others are plagued by stigmas that are seriously outdated. Don’t let impressions and stereotypes keep you from a job that piques your interest.

Instead, understand where the doubters are coming from and get the knowledge you need to educate them. Sometimes it’s sheer ignorance while sometimes they’re just poking fun. Regardless, let your passions and interests drive your career choices.

1. Writers

Most often with an English degree in tow, writers are used to be asked what they’ll do with such a pointless degree or when they’re going to start teaching. Nowadays, writing (especially in niches like SEO) can be a very lucrative career. Every single business needs writers, especially for web content, which makes this a recession-proof and high paying option.

2. Attorneys

Attorneys probably have more jokes written about them than any other profession. They’re supposed to have no compassion, thrive on draining clients of their money, and their ethics and morals are questionable at best. However, the best lawyers are very empathetic and truly want what’s best for their clients. Many engage in pro bono work and got into law because they want to help justice get served.

3. Doctors

Whether it’s the stereotype that they have a God complex or they’re all filthy rich, there’s a lot of misinformation about doctors. Once you account for the long hours, high malpractice insurance (which most doctors have to cover themselves) and the high price of medical school, doctors don’t get paid nearly as much as people think.

4. Waitstaff and bartenders

These positions are usually thought of as jobs and not careers; they’re something to do while a person goes to school or otherwise preps for a “real job.” However, at the right restaurants/bars and in the right city, waitstaff and bartenders can make a seriously impressive income. They deserve it considering the hard work and tough hours, but since a college degree isn’t required, there’s the added bonus of not being forced to go into debt.

There’s wrong information getting passed around about every type of job and career, and while most times it’s not a huge deal it can sometimes be troublesome. Instead of getting frustrated, focus on leading by example and transparency when talking about your work.

 

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