When you own a retail business, one of the most important aspects is that of displaying products and merchandise. Specials, discounts, highlighted items and more can see an influx of purchases through the use of visual aids. However, there is more to attracting the interest of a customer than merely printing out a sheet of paper with information regarding the sale. Various display types and positions may have superior capabilities for attracting customers.
Accentuate Popular Brands
One of the most popular methods of attracting attention to various sales and merchandise is by accentuating popular brands. This means putting the brand name and logo in large print above the merchandise itself. Consumers will recognize the section in which their favorite products are located based merely on the color and logo. These should be seen from various locations within the establishment and are usually displayed high above obstructions.
The ability to move a display from one location to another could be invaluable especially if you move sale items often. According to Best Displays Online, display stands can be easy to set up as well as durable allowing you to move the banner or advertisement to virtually any location. This can help you discover which areas of the establishment the ads work the best for attracting customers. You could take these displays a step further and use retractable units allowing you to develop seasonal ads that can be reused for years to come and easily stored afterwards.
Avoid Specific Products Displays
Displaying brands is safer than creating banners for specific products. If you’re on a strict budget, creating banners for specific products could make those displays obsolete should the company not make that product in the future. While some items are safe to display given its nature, it may be a better idea to develop graphics surrounding the manufacturer. Of course this depends on the item you’re selling.
Window stickers and decals are a heavily used method of attracting attention to a product or brand. According to blogger Zoe Ajiboye of Web Designer Depot, using stickers is an “innovative and cost-effective way to create a lasting impression.” However, you want to be certain about what kind of stickers or decals you want to use. If you paste permanent stickers on the windows of the establishment, it could create a mess when it comes time to change the information. Use decals that are self-adhesive and do not contain permanent glues.
Trending Product Graphics
Trending products can sell very quickly as long as the consumers know you have these items in stock. The cost for creating a display for these sought after items can be easily justified depending on the popularity of such a product. However, this means you will need to keep a close eye on developing trends around the country for your particular niche.
While displays can help guide consumers to purchase various goods, you don’t want to bombard each individual with a plethora of ad-like displays. Catchy graphics and benefits to using certain items can do wonders without making it look like the ad section in the newspaper. It may take trial and error to find the perfect positions for certain displays, but the rewards could be plentiful.