This year, “engagement” has been one of the biggest buzz words in Internet marketing … and there’s no wonder about that. As indicated by various studies that focus on effective online advertising, potential clients gravitate toward websites that engage them in fun, meaningful ways.
Since engagement is what leads to increased conversion rates and greater online visibility, website owners who sell anything, from collectibles to sheet music, need to do all they can to optimize engagement with interactive media.
If this is your goal, think about implementing the following three engagement optimization techniques.
1. Share buttons
Share buttons are engaging for a simple reason: They give your audience an opportunity to forward content they find interesting to other people in their social networks. So it’s a good idea to place share buttons on your website pages — always assuming you have content that’s worth sharing with people are interested in the kinds of things you are promoting.
In addition to engaging your audience, share buttons encourage your viewers to operate in the capacity of a brand ambassador by helping you advertise your goods and services. Websites such as Virtual Sheet Music have done a good job of placing their share buttons in conspicuous, eye-catching locations to make it easier for enthusiastic visitors to take the obvious course of action.
Periodically requesting your audience complete a questionnaires is another great way to facilitate greater engagement. To maximize the impact of this strategy, make sure to ask questions such as “What types of things would you like to see more of on this website?”
When you ask these types of questions, your alert prospective customers to the fact that you’re interested in what people have to say.
3. Create engaging content
The phrase “content is king” is a truism for a reason. Content is the primary website element that prospective clients will study when attempting to determine whether the goods and/or services you offer have any value to them. So it’s important that your content be very creative and compelling.
Also, great content should be “scannable,” which means that your readers wil be able to glance through it quickly to find the information they want. The textual elements that make a website scannable include bullets, numbered lists, and headers. Using these tools will help make your content more engaging.
When you think about the ways you can make your content as engaging as possible, remember that the type of language you use matters. In addition to taking the time to study the kinds of words that members of your target market will typically use, keep in mind that you’ll want to avoid antiquated language or overly technical jargon that makes your content and website either irrelevant or opaque.
Keeping everything contemporary and cutting edge is normally a fool-proof strategy when you’re attempting to engage a new audience.
If you’re serious about using your website to optimize online profits, remember that engagement is one of the most important goals you can go after. By implementing some or all of the engagement strategies outlined above, you’ll be able to attract interest from members of your target audience.
Subsequent conversion rates should move in the direction you hope they will. Good luck!