If you want to increase your online presence for your business, you will need to employ various marketing techniques to do so. One effective way to get help generate more traffic to your website is by writing blogs. Before tackling this task, it is ideal to know some tips that will help get your content read, rather than neglected.

Tip #1: Be Informative

There is so much content online these days, you will have to set your blogs apart from the others. This means you should only provide quality content that is full of facts for your readers to digest and absorb.

Forget the fluff and fill your blog with facts that can be backed up with specific sources that you provide.

Tip #2: Be Interesting

No one wants to read boring content. It is critical to your marketing success to be a writer who engages the audience. This can be done easily by writing in the active voice and in a conversational manner.

Consider writing as if you were speaking to this individual face-to-face. This will help your readers stay motivated enough to read through the blog.

Tip #3: Keep it Short

People are in a hurry these days and want to get to the information that is needed fast. Regardless, if it’s learning how to change the oil in the car or invest in mutual funds, you need to get to the point.

It is ideal to keep your content around 250-1000 words to avoid losing the interest of the individual reading your blog.

Tip #4: Create Lists

Do you have specific information about how to do something or the requirements that are necessary for certain procedures? If so, you may want to create a list that will allow the reader to quickly scan through the content and find the answers to any questions immediately. Consider using bullet points or numbers when formatting your lists to make it easier to read.

Tip #5: Be Original

When writing your blogs, you should only use original content. This means taking the time to write new ones on a regular basis. This is the only way you can land and keep readers over time.

You may want to write on the latest product addition you have, or any other updates that can make what you have to sell more user friendly and interesting.

Finally, blog writing can be very useful to your website. The key to getting your blogs read will depend on what you write and how you write it. Your success in this area is only a few keystrokes away, so you should consider getting started today to help you gain more clients tomorrow!


The kitchen is sure to be one of the most coveted spaces in your home. This is where you will prepare meals and join each day with other family members to enjoy your hard work. Many stories and decisions are made around the kitchen table, and many folks will agree that this is the heart of the home. One of the largest components of the kitchens is the cabinets. You can alter the look of your cabinets by simply doing a resurfacing job, and this may be the best idea for you.

Reason #1: No Demolition

When replacing kitchen cabinets or installing new ones, this can be an intrusive project. The contractor would need to use your kitchen space until this job is complete, and this can be a huge inconvenience to most homeowners. The task of getting your current cabinets out and putting in totally new ones could take weeks to complete. Additionally, this is a dirty job that will require a major cleanup efforts to take place.

When you choose a resurfacing job instead, this means there won’t be any need for demolition or tearing into your kitchen walls. This can save you time, substantial money and a great deal of stress.

Reason #2: Reduced Costs

Changing the look of your cabinets by switching out the hardware, molding and even switching out the doors of your cabinets is much less expensive than getting totally new ones. This is what cabinet resurfacing can do for you and is sure to make your kitchen look like a new one at a fraction of the costs. When you consider the fact that standard cabinets averaged $4,000-$5,000 in 2010, you can reduce this expense greatly by simply having your cabinets resurfaced.

Reason #3: Faster Completion

It is possible to get your entire kitchen cabinets resurfaced within a few days with some companies. This can help you get the job is done and be able to move on with your life. On the other hand, if you redo the entire cabinet, this could take much longer to complete.

In this day and age when people are busy and in a hurry, you may want to consider the many advantages of having your cabinets resurfaced, instead.

Reason #4: Prevent Floor Damage

When you have any major changes completed in your home, there is always the possibility of damage to other parts of it. When it comes to your working in your kitchen, your floors could be damaged easily if demolition is being done.

You can avoid this concern if you have your cabinets resurfaced, instead.

There are many reasons to avoid a total redo of your kitchen cabinets. Be sure to consider the advantages offered by a simple resurfacing job and how this can drastically improve this important space in your home.


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Small businesses face a variety of challenges in the marketplace and with the increasing need for creating a web presence there’s yet another obstacle. Many small businesses probably have heard of SEO and know that it’s important, but don’t really know where to start when it comes to incorporating it. They might be wondering if they can afford SEO, how long the process takes, and if it’s so complicated, is it really necessary. Here’s some of the challenges small businesses have to take on when looking at SEO because they will play an important role in marketing strategy and the business’s future.

Less Time & Money

Less time and less money aren’t exclusive problems to SEO in the small business world. Almost with everything, small businesses have to stretch time and money, making compromises to accommodate for the limits. Businesses would do well to remember that money must be spent in order to make money. SEO isn’t a place to cut corners because spending more for a quality job will get better returns, says Adam Stetzer in an article on Search Engine Watch. Time is also limited, especially if there are few people working in the business, and SEO can be a time consuming process. However, rushing the process or not doing it at all will result in less traffic and poor rankings.

Harder to Keep Up with Changes

Yet another resource issue for small businesses is keeping up with the changes that take place in the technology game. The fact is that SEO isn’t a stagnant area and with Google releasing yet another significant update to the rankings, it’s time to rework strategies again. Someone who is working exclusive on SEO will undoubtedly have more time that a few people running a small business, but that doesn’t mean they shouldn’t try and keep up with the latest trends.

Big Business is More Established

The big businesses have been working on SEO for some time now, so they’re already ahead of the game, but the good news is even they started small. It’s harder for newer websites to grow in website rankings and rank high, especially on competitive keywords. It is, however, not impossible and though Google tends to favor older domains and brands, small companies can slowly build their rankings by incorporating SEO and adding strategies like blogging to give a constant flow of content.

Harder to Get Links & Media Coverage

Having been in the game less time also puts small businesses at a disadvantage because they don’t have the same leverage when it comes to building links and getting media coverage. For the big companies, sometimes links just come to them without any effort because their names already carry a great deal of weight. Small businesses don’t have this advantage and it’s another reason that SEO is challenging to dig into. Just because they’re at a disadvantage, doesn’t mean small businesses can’t become masters at the SEO game, says Eric Layland, co-founder of Point It Digital Marketing in a webinar.

Is SEO Worth the Effort?

Despite all the hurdles small business may have to jump over, working on SEO is still worth the effort. The results are already in on whether or not SEO is worth the time and money for small businesses. In fact, companies that let their SEO marketing efforts slip or stopped with them altogether saw their traffic and keywords plunge. According to Megan Haley on the Pear Analytics Blog, up to 30 percent loss in top-ranked terms, in just the space of a year.


project management

Effective project management requires a variety of knowledge and skills, from knowing how to run meetings efficiently to the ability to implement effective IT governance. Not every person is born knowing how to manage projects with ease, but an individual can learn how to become a great project manager. By exploring a few of the most fundamental skills related to project management, an individual could become an invaluable member of a company’s management staff.

Know the People Within a Company

Knowing something about the daily operations and culture of a company will give a project manager insight as to how to approach a particular project. As Project Smart contributor Gina Abudi states, a manager needs to know how various departments, managers, and employees communicate with each other. It’s also important to be aware of how things are done on a daily basis. If a project manager tries to change the office dynamic too quickly or radically, people may resent both a project and its manager.

Run Meetings Efficiently

Much can be accomplished by holding regular meetings with the team assigned to a project. Such meetings should be productive and efficient for everyone involved. Holding a team meeting can be an excellent opportunity for getting feedback on how things are progressing for people. If individuals are faced with problems they cannot solve, regular meetings can give them a chance to discuss what is and is not working. A project manager should organize the agenda for a meeting before the meeting is in session, and team members should be encouraged to stay on topic.

Delegate Certain Tasks

Almost every successful manager knows that learning to delegate is integral to effective management. A project manager who tries to do every task or who attempts to micromanage team members is ultimately wasting valuable time. A manager is assigned to a project to manage it, which means overseeing the project as a whole.

Another benefit of delegating tasks is that doing so encourages team members to strengthen their skills. Unless employees are allowed to try new things and contribute to a project, they are not likely to grow as productive members of a company. Assigning tasks to employees also shows them that they are valued and trusted by management personnel. People who feel valued are far more apt to be productive than employees who do not feel as though the management team trusts them to do good work.

Implement a WBS

As discussed in an interview conducted by Fast Company contributor Kevin Purdy, a work breakdown structure (WBS) can help a project manager to make more accurate estimates regarding the details of a project. This type of organized structure is a viable tool for organizing the many aspects of a project, from the project’s budget to the amount of time that is expected to complete the project.

Exercise Effective IT Governance

IT is typically a major factor for many companies, so employing effective IT governance is crucial. IT must be aligned properly with a business. Even if a project manager is not directly involved with the IT governance for a company, knowing the company’s policy and procedures regarding such matters will help that manager to make appropriate decisions.

Project management can be an exciting field, especially when a person knows which strategies are worth utilizing. By employing various skills and tools, an individual can ensure that a project is managed in an efficient way. Every project may be different, but many of the methods used in project management can be applied to a wide range of projects.


Touchscreen smartphone with Earth globe

Mobile technology has infiltrated every aspect of modern culture. One of the most common gadgets which have become so vital to society has been the smartphone. Unlike their predecessors, which only allowed phone calls, these devices are limited only by the scope of the imagination and the speed of the mobile network. According to an infographic created by New Relic, a marketing analytics firm, the average smartphone owner checks his or her device 150 times every day, or once every 6.5 minutes – and keep in mind that those 150 checks occur over a 24-hour period during which the owner is presumably asleep for 6-9 hours.

Smartphone Prevalence in Daily Life

In a very short period of time, smartphones have become a huge part of daily life for most Americans. Each day in this country, over 1.3 million Android devices are activated, counting smartphones and tablets, as opposed to a daily count of 300,000 babies being born, which means that four times as many smart devices as infants are brought into our world every day.

Once those devices are activated, they facilitate the easy passing of time for the owner. Browsing the Internet accounts for a little more than an hour of daily usage, and making use of smartphone apps adds in another two hours and seven minutes for the typical user, so that more than three hours is devoted just to browsing and using apps each day. Since the average smartphone has 41 apps downloaded, there are plenty of opportunities to stay engaged with the phone.

Surge in Texting

The most popular of those apps are the social media apps and email, which many users confess to spending ‘too much’ time on. According to David Mielach, a staff writer for Business News Daily, when texting is added into these app figures, the total amount of time spent each week on smartphones comes to more than 23 hours per person, so if a smartphone user sleeps 8 hours each day, this would represent more than 20% of the total time available to him or her in each week.

Texting is most popular among younger generations, and according to a survey conducted by American Life Project, 33% of all teen smartphone owners send more than 100 texts per day, with 15% admitting to sending at least 200 per day. Many teens even confessed to sleeping with their phone at night so they would be able to feel the vibration from a text message alert.

Business and Marketing Implications

What does all this mean for American businesses? It should be apparent from the fact that every phone has an average of 41 apps downloaded that every business needs to have its own app available for mobile use. Recent statistics published by The Gartner Group show that the mobile app business generates a staggering $25 billion of revenue every year, with that figure growing rapidly every year. It is almost mandatory to have a mobile presence online now to reach the enormous number of smartphone users who spend so much time riveted to their devices.

Many businesses are making use of Short Message Service (SMS) technology to take advantage of how engaged users are with their cellphones. SMS is the technology on which short communications are based, for instance texts and emails, and businesses can use this for calls-to-action and other alerts to users. With this ‘foot in the door’, companies can then take advantage of the opportunity to up-sell services and products.

Clearly, marketers and businessmen have a direct line to consumers through the burgeoning smartphone industry and the several channels available from them – and the prudent course of action would be to make use of them at the earliest opportunity.


You manage a restaurant. You’ve got great food and a great menu. You’ve got excellent servers and fantastic service. Every customer who physically comes through your door to eat promises they will come back and bring all their friends. Even with all these things going for you, there are issues that can arise when advertising your restaurant online.

According to web design firm Restaurant Den, one major problem is that many food industry owners and managers aren’t familiar with search engine optimization. Without a grip on the process and function of this vital aspect of online design, you may be missing out on a huge opportunity.

First, Set Yourself a Realistic Business Goal

Before jumping into advertising too far, make sure that you know what you’re aiming for. Start with a simple budget and a deadline, get the right people in charge of the project, and work slowly. Survey your customers to find out what they like about your location, your food, your hours, and their experience. Ask your employees what they like about working there. Get all of this data on hand so when it comes time to describe things, you have all the language you need all ready.

Next, Tighten Down Your Menus  

The words that are on your menus should be descriptive, concrete, and easily searchable. It’s fine having interesting names for special dishes, but make sure somewhere there are words that describe all of the qualities is ways that people can search for them – words like hot, spicy, tender, juicy, etc. Those are the words people are looking for in advertisements, so begin by getting them on your menu. Just be sure to be accurate – no need for hyperbole if you have great quality food.

 Lastly, Pull Everything Together with Consistent Design

Does your restaurant have a particular theme or color scheme? Be sure that is always part of the branding when it comes to online presence and online design. If customers and consumers immediately associate these elements with your business, then they will have that much more of a reason to trust your advertising and follow links that are built toward getting your site traffic and attention. By hiring a great team of coders and designers, you’ll be giving yourself a huge advantage by not having to waste your own time trying to figure out how online bases are created and maintained.

Ultimately, many people will grow to automatically trust a brand that presents itself consistently, especially if they have great experiences to go along with it. And remember, with great search engine optimization in conjunction with the right descriptions of your business, people will find your restaurant when they start searching for the food that they like.



If you are dealing with the symptoms of menopause, you may feel less than fabulous. This is especially true if you have severe symptoms that have a negative impact on your daily living. It is ideal to find a hormonal balance in the midst of menopause, if at all possible. This can be achieved if you rely on effective methods to help you deal with the change of life and restore lost hormones in the process.

Use Hormone Replacement Therapy (HRT)

It is important to get the hormones back into your body that have been depleted. The decreased levels of estrogen and progesterone are the reasons you are experiencing the undesirable symptoms of menopause.

One of the most effective ways to balance your hormones is by taking HRT on a daily basis. You can choose from a variety of brands, dosages and methods of doing so that may drastically improve your quality of life at this time.

Get your Exercise in Daily

It is important to your mental and physical well-being to exercise on a regular basis. During menopause, various types of exercise can dramatically improve your mood and help you avoid weight gain that is extremely common for menopausal women.

By committing to an exercise program that you do at least three times a week for thirty minutes is enough to combat the symptoms of menopause. It’s important to choose one that you will stick with and enjoy. Some ideal options include walking, swimming and strength training to rebuild muscle mass that is lost at a faster rate during this stage of life.

Be Mindful of your Daily Diet

The nutrients you get each day can affect your mood and your body. It is ideal for menopausal women to consume a healthy diet that is loaded with fruits, vegetables, fish, lean meats and whole grains.

The positive results of eating a healthy diet during the change of life can be immediate. Some women who suffer severe symptoms of menopause may go as far as altering the diet entirely and eating a Mediterranean Diet exclusively

One of the common ingredients in this diet is olive oil because it doesn’t include the saturated fats that some of the cheaper types do. Additionally, Omega 3 is a high ingredient in the Mediterranean Diet. This is known for combating mood swings and decreasing the severity and frequency of hot flashes for the menopausal woman.

You can get control of the symptoms associated with menopause and get your life back. Simply invest the time and energy into doing so, and you can once again have a high-quality that can be enjoyed, rather than endured at any age.




When it comes to making the woman in your life feel special, one easy way to do this is by giving flowers. There is nothing like a beautiful bouquet of roses, lilies or other flower variation that can add spice to this person’s day. Relying on specific tips to pull your bouquet off without a hitch is sure to make your effort an occasion to be remembered.

Choose the Right Type

You should know what your significant other loves the most when it comes to floral arrangements. Roses are always a hit, but perhaps your lady loves a variety of flowers put together which forms the perfect arrangement. Here are common types of flowers to give:

  1. Roses – This elegant flower is a classic and ideal for any romantic occasion. Additionally, these come in a wide variety of colors and types to select from including red, white, pink and yellow.

  2. Lilies – These flowers have a trumpet shape that may grow up to a six inch diameter. It is not uncommon for the stems of a lily to get to be at least six feet high. You can get these in the classic white color or the pink ones if you want a splash of vibrant color.

  3. Tulips – You may associate the beginning of spring with this budding flower, but you are sure to add value to any bouquet you place this beautiful flower into immediately.

  4. Orchids – It’s common to think of Easter at the mere mention of the word, but this blooming beauty can open the heart of any female in your life.

Consider the types of flowers your lady may typically choose and create a bouquet combination of some of those for an instant hit.

Adding the Perfect Note

Just because the card is small, this doesn’t mean the message you write will be taken lightly. Invest a few minutes in coming up with the perfect words that will charm the heart of your love. If you are really adventurous, you may want to come up with a poem that truly states your loving feelings.

Don’t Warn your Lady

Studies indicate that 96% of women love to get flowers without notice. Being spontaneous and sending a beautiful bouquet, large or small, is sure to be a hit with the woman in your life.

Consider having the flowers specially delivered to the office or workplace of the lady you want to please. This will gain the attention of co-worker and is sure to help you gain brownie points, as well.

Finally, making the love of your life happy is sure to be just a bouquet in the making. By looking online at various floral shops, you are sure to find the best place to purchase the highest quality flowers on the market today.



All injuries have one thing in common: they’re painful. Whether you sustained your injury at work, at the gym, or just by trying to reach that top cabinet at home, the pain from an injury can make you not want to move your body at all.

Unfortunately, while some rest after an injury is good for your healing, extended bed rest can be a problem. Resting too much can significantly slow healing. If your muscles remain stationary for too long, they can atrophy. This can strain your joints, as your muscles are no longer strong enough to support them.

An injury that should have healed in a few weeks can cause you pain for months if you allow your muscles to atrophy. Pain from your injury can even linger for years if you don’t let it heal properly. The longer a muscle is allowed to remain still, the greater your chances are for developing stubborn pain which doesn’t respond to conventional treatments.

Avoiding Chronic Pain with Exercise

Lasting chronic pain is definitely something you want to avoid. Fortunately, there’s an accessible way to significantly lower your chances for developing chronic pain following an injury — exercise.

It may seem counterintuitive to exercise when you’re injured. However, exercising your injured body part promotes healing. Strengthening the muscles around the area of your injury ensures your tendons and joints don’t take on more work than they can handle. Exercise stretches your muscles so they don’t become tight, allowing them to work to their full capacity. This takes stress off the point of your injury, and also can significantly relieve pain.

Exercise to Avoid

It’s important to not overdo exercising, particularly if you have an injury. Exercising too hard can take a toll on your health. If you’re injured, you risk making the injury more severe by pushing yourself too hard. You can even sustain another injury, which is the last thing you want when you’re already in pain.

If exercise isn’t something you do often, it’s extremely important to start out slow. It may be boring or frustrating to start out slower than you think you need to, but you will be able to ramp up your routine fairly quickly. Starting out too fast can easily make your injury worse.

A good rule of thumb when exercising with an injury is to avoid high-impact workouts. These include jogging, jumping jacks, and other exercises when your weight comes down hard on your joints.

Good Exercises for Injuries

Before exercising with an injury, talk to your doctor about what sorts of exercises you should be doing. A professional can make recommendations based on your injury as well as your overall fitness and needs. Your doctor can also vouch for you if you need special accommodations at your workplace because of your injury, or if you need to apply for disability benefits.

Always stretch before exercising. Stretching alone offers significant healing benefits. Low-impact workouts are excellent for healing from an injury. Swimming offers a full body workout, while allowing the water to support your weight. This protects your joints and your injured body part. A gentle walk is also a great way to heal.


Exercise is part of any recovery plan following an injury. By consulting with your doctor to learn what exercises will work best for you, you are already starting on the road to healing.


Building a new house? Replacing a roof on your current home? Either way, when it’s time to build a roof, there are a lot of choices to make. There are many different roofing materials on the market, and each have their unique pros and cons. Educate yourself about the different kinds of roofing materials to make an informed decision when it’s time to buy.

Asphalt Composition Shingles

Asphalt shingles are the most popular roofing material for homes on the market today. There are traditionally two ways to make asphalt shingles. One way is with fiberglass, which is fire and moisture resistant. The other is with an organic paper fiber mat, which resists high winds and cold whether. These materials are combined with mineral granules and asphalt to create shingles.

One of the main reason asphalt shingles are popular is their cost. They are inexpensive and versatile, able to be used on many different slopes. They are, however, not as durable as other kinds of roofing materials.

Clay Tile

Clay tiles are one of the oldest roofing materials still in use today. They are an extremely durable material, and many historic buildings with clay tile roofs continue to function well today. They can offer your home a traditional Spanish or Italian appearance, generally making your home look grand. Their lovely colors makes clay tiles one of the most aesthetically pleasing roofing materials.

Because of their weight, clay tiles need a reinforced roof framing to be installed. They can break due to their brittle nature, but once installed on a roof tend to remain for a long time. They are extremely fire resistant. Clay tiles are a more expensive roofing material.


Slate is another old roofing material, potentially even older than clay tile. Like clay tile, slate can be somewhat brittle, and is an expensive material. However, it is made fully from natural materials, making it an eco-friendly roofing choice. It’s also highly resistant to both wind and fire. Slate is therefore a durable roofing material.

Slate only works on steeply sloped roofs. It requires specially trained workers for proper installation.


There are many different kinds of metal used for roofing. Steel, copper, zinc, and aluminum are all common metal roofing materials. Though more expensive than the economical asphalt shingles, metal roofing is more wind resistant and longer lasting. If cost is your concern, different kinds of metal roofing materials are less expensive.

Metal roofing is also versatile in appearance. It can be installed for in shingles to look like other materials, or in sheets.


Choosing a material for your home’s roof requires careful research and consideration. Once you have completed your own research, a professional roofing company can help you choose the right material for you. Aesthetic, architectural, financial, and climate considerations are all important when making the choice. The right roof will fulfill all of your home’s needs.

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