As a web content writer, it’s not just about how good you are putting words on paper; it’s also about your search engine optimization (SEO) prowess. While not all web content writing jobs will require SEO or LSEO, the high paying ones will. It’s not easy to organically and naturally place keywords within content, especially when it seems like the phrases just aren’t a match for the requested article, which is why SEO writers get paid the big bucks. However, some of those old school writing hacks are actually great fodder for mastering SEO.
Whether you’re a trained writer with an advanced degree in creative writing or you’ve just always had a knack for it, the true test is whether you can succeed in writing content rich in SEO. You might be charged with creating brand new content for a website re-design, but the client is adamant that their SEO ranking stays the same (at worst) or improves (at best). If that seems like a daunting task, or you simply want to up your game, consider these “basic” writing tips that are SEO gold.
1. Read it out loud
Sometimes what seems natural to you (such as putting in a keyword like “endangered panda” into an article about auto manufacturing) just doesn’t read “right.” Always read your end product aloud to make sure the flow in on target. This is one of the easiest ways to spot red flags.
2. Have someone else read it
If you’re lucky, you have a partner or roommate you can bribe into reading your articles for you. Don’t highlight the SEO keywords or phrases, and simply ask them if anything seems out of place. If they can spot it, so will your editor and readers.
3. Put it to bed
When you’re struggling with a piece of writing, it’s always best to put it to bed (assuming there are no looming deadlines) and tackle it fresh in the morning. It’s amazing what a few hours away from a piece can help you see, and you might make your job a lot easier in the process.
4. Less is more
Some writers are really good at writing fluff, and that can be tempting when you’re facing a certain word count. However, this comes down to quality vs. quantity. If you do a bit more research, include a few more quotes or otherwise just try a little harder, it’ll show (and it’ll also appear in terms of your pay rate).