Mobile technology has infiltrated every aspect of modern culture. One of the most common gadgets which have become so vital to society has been the smartphone. Unlike their predecessors, which only allowed phone calls, these devices are limited only by the scope of the imagination and the speed of the mobile network. According to an infographic created by New Relic, a marketing analytics firm, the average smartphone owner checks his or her device 150 times every day, or once every 6.5 minutes – and keep in mind that those 150 checks occur over a 24-hour period during which the owner is presumably asleep for 6-9 hours.
Smartphone Prevalence in Daily Life
In a very short period of time, smartphones have become a huge part of daily life for most Americans. Each day in this country, over 1.3 million Android devices are activated, counting smartphones and tablets, as opposed to a daily count of 300,000 babies being born, which means that four times as many smart devices as infants are brought into our world every day.
Once those devices are activated, they facilitate the easy passing of time for the owner. Browsing the Internet accounts for a little more than an hour of daily usage, and making use of smartphone apps adds in another two hours and seven minutes for the typical user, so that more than three hours is devoted just to browsing and using apps each day. Since the average smartphone has 41 apps downloaded, there are plenty of opportunities to stay engaged with the phone.
Surge in Texting
The most popular of those apps are the social media apps and email, which many users confess to spending ‘too much’ time on. According to David Mielach, a staff writer for Business News Daily, when texting is added into these app figures, the total amount of time spent each week on smartphones comes to more than 23 hours per person, so if a smartphone user sleeps 8 hours each day, this would represent more than 20% of the total time available to him or her in each week.
Texting is most popular among younger generations, and according to a survey conducted by American Life Project, 33% of all teen smartphone owners send more than 100 texts per day, with 15% admitting to sending at least 200 per day. Many teens even confessed to sleeping with their phone at night so they would be able to feel the vibration from a text message alert.
Business and Marketing Implications
What does all this mean for American businesses? It should be apparent from the fact that every phone has an average of 41 apps downloaded that every business needs to have its own app available for mobile use. Recent statistics published by The Gartner Group show that the mobile app business generates a staggering $25 billion of revenue every year, with that figure growing rapidly every year. It is almost mandatory to have a mobile presence online now to reach the enormous number of smartphone users who spend so much time riveted to their devices.
Many businesses are making use of Short Message Service (SMS) technology to take advantage of how engaged users are with their cellphones. SMS is the technology on which short communications are based, for instance texts and emails, and businesses can use this for calls-to-action and other alerts to users. With this ‘foot in the door’, companies can then take advantage of the opportunity to up-sell services and products.
Clearly, marketers and businessmen have a direct line to consumers through the burgeoning smartphone industry and the several channels available from them – and the prudent course of action would be to make use of them at the earliest opportunity.