In the world of computers, mobile devices, apps, and all things digital media there’s two stores that tower over the rest, iTunes and Google Play. For many users the store they use is heavily dependent on what platform their device uses, iPhone owners turning to iTunes and Android lovers to Google Play. Neither store, however, is designed exclusively for either device, but most people have no idea what the true differences are. According to the experts at M4VGear.com, here are some of the main differences between the two giant digital stores.
Google Play: More Apps, Less Revenue
One of the biggest and most interesting differences, though it has little effect on functionality for users, is market share. Without a question, despite only owning 18 percent of the app universe, Apple pulls in 500 percent more money than Google Play. According to VentureBeat’s John Koetsier, this percentage translates roughly to $5.1 million in revenue every day in comparison to Google Play who only make $1.1 million even though 75 percent of app downloads are made here. More developers send their apps to the iTunes store as well, knowing that Apple device users are highly integrated into the system and are already willing to pay money for the apps. In fact, iOS users normally double the number of app downloads made by their Android counterparts. With mobile devices spreading like wildfire around the globe, revenues are rising for both stores, but iTunes continues to outpace Google Play. Both stores have imposed price caps on apps, $999 and $200, for iTunes and Google Play, respectively, but few apps are priced at these levels. For now iTunes reigns supreme and Google Play is looking for new creative ways to bring in revenue, says AmigoBull’s Vikram Nagarkar.
Content & Quantity
Google Play and iTunes are both centered on selling digital media including music, movies, TV shows, and apps. The iTunes store tends to specialize in audiobooks, podcasts, and music videos while Google Play offers things like ebooks, magazine subscriptions, web feeds and other server-generated topical feeds. When it comes down to the numbers, however, iTunes outpaces Google Play here as well. There’s simply more music, movies, and TV shows available on the iTunes store, though both have a comparable number of apps.
Indie Developers in iTunes & Google Play for Mobile Enterprises
For indie developers the store to go to is definitely iTunes. As MobileDevHQ’s Alex Klein says, in a given period of seven days, a majority of the apps in the top ten of iTunes charts are made by indie developers; some 65 percent, as opposed to Google Play with around 10 percent. There’s no clear reason that iTunes tends to be more beneficial for indie developers. Some of it might be related to the featured section the store has for high quality iOS independent game developers and many of the top apps are, in fact, games. Google Play, in contrast, isn’t so much geared for indie developers as it is for mobile focused enterprises. Top apps in the Google Play store normally come from public companies and they land there around 90 percent of the time. Another interesting fact is that volatility is high in the iTunes top app charts, with apps consistently being shifted up, down, in, and out, thus giving plenty of indie apps their chance at fifteen minutes of fame. Google Play, on the other hand, is highly stable, the same top apps shift minimally amongst themselves.