In the world of computers, mobile devices, apps, and all things digital media there’s two stores that tower over the rest, iTunes and Google Play.  For many users the store they use is heavily dependent on what platform their device uses, iPhone owners turning to iTunes and Android lovers to Google Play.  Neither store, however, is designed exclusively for either device, but most people have no idea what the true differences are. According to the experts at M4VGear.com, here are some of the main differences between the two giant digital stores.

Google Play: More Apps, Less Revenue

One of the biggest and most interesting differences, though it has little effect on functionality for users, is market share.  Without a question, despite only owning 18 percent of the app universe, Apple pulls in 500 percent more money than Google Play. According to VentureBeat’s John Koetsier, this percentage translates roughly to $5.1 million in revenue every day in comparison to Google Play who only make $1.1 million even though 75 percent of app downloads are made here.  More developers send their apps to the iTunes store as well, knowing that Apple device users are highly integrated into the system and are already willing to pay money for the apps.  In fact, iOS users normally double the number of app downloads made by their Android counterparts.  With mobile devices spreading like wildfire around the globe, revenues are rising for both stores, but iTunes continues to outpace Google Play.  Both stores have imposed price caps on apps, $999 and $200, for iTunes and Google Play, respectively, but few apps are priced at these levels.  For now iTunes reigns supreme and Google Play is looking for new creative ways to bring in revenue, says AmigoBull’s Vikram Nagarkar.

Content & Quantity

Google Play and iTunes are both centered on selling digital media including music, movies, TV shows, and apps.  The iTunes store tends to specialize in audiobooks, podcasts, and music videos while Google Play offers things like ebooks, magazine subscriptions, web feeds and other server-generated topical feeds.  When it comes down to the numbers, however, iTunes outpaces Google Play here as well.  There’s simply more music, movies, and TV shows available on the iTunes store, though both have a comparable number of apps.

Indie Developers in iTunes & Google Play for Mobile Enterprises

For indie developers the store to go to is definitely iTunes. As MobileDevHQ’s Alex Klein says, in a given period of seven days, a majority of the apps in the top ten of iTunes charts are made by indie developers; some 65 percent, as opposed to Google Play with around 10 percent.  There’s no clear reason that iTunes tends to be more beneficial for indie developers.  Some of it might be related to the featured section the store has for high quality iOS independent game developers and many of the top apps are, in fact, games.  Google Play, in contrast, isn’t so much geared for indie developers as it is for mobile focused enterprises.  Top apps in the Google Play store normally come from public companies and they land there around 90 percent of the time.  Another interesting fact is that volatility is high in the iTunes top app charts, with apps consistently being shifted up, down, in, and out, thus giving plenty of indie apps their chance at fifteen minutes of fame.  Google Play, on the other hand, is highly stable, the same top apps shift minimally amongst themselves.


Touchscreen smartphone with Earth globe

Mobile technology has infiltrated every aspect of modern culture. One of the most common gadgets which have become so vital to society has been the smartphone. Unlike their predecessors, which only allowed phone calls, these devices are limited only by the scope of the imagination and the speed of the mobile network. According to an infographic created by New Relic, a marketing analytics firm, the average smartphone owner checks his or her device 150 times every day, or once every 6.5 minutes – and keep in mind that those 150 checks occur over a 24-hour period during which the owner is presumably asleep for 6-9 hours.

Smartphone Prevalence in Daily Life

In a very short period of time, smartphones have become a huge part of daily life for most Americans. Each day in this country, over 1.3 million Android devices are activated, counting smartphones and tablets, as opposed to a daily count of 300,000 babies being born, which means that four times as many smart devices as infants are brought into our world every day.

Once those devices are activated, they facilitate the easy passing of time for the owner. Browsing the Internet accounts for a little more than an hour of daily usage, and making use of smartphone apps adds in another two hours and seven minutes for the typical user, so that more than three hours is devoted just to browsing and using apps each day. Since the average smartphone has 41 apps downloaded, there are plenty of opportunities to stay engaged with the phone.

Surge in Texting

The most popular of those apps are the social media apps and email, which many users confess to spending ‘too much’ time on. According to David Mielach, a staff writer for Business News Daily, when texting is added into these app figures, the total amount of time spent each week on smartphones comes to more than 23 hours per person, so if a smartphone user sleeps 8 hours each day, this would represent more than 20% of the total time available to him or her in each week.

Texting is most popular among younger generations, and according to a survey conducted by American Life Project, 33% of all teen smartphone owners send more than 100 texts per day, with 15% admitting to sending at least 200 per day. Many teens even confessed to sleeping with their phone at night so they would be able to feel the vibration from a text message alert.

Business and Marketing Implications

What does all this mean for American businesses? It should be apparent from the fact that every phone has an average of 41 apps downloaded that every business needs to have its own app available for mobile use. Recent statistics published by The Gartner Group show that the mobile app business generates a staggering $25 billion of revenue every year, with that figure growing rapidly every year. It is almost mandatory to have a mobile presence online now to reach the enormous number of smartphone users who spend so much time riveted to their devices.

Many businesses are making use of Short Message Service (SMS) technology to take advantage of how engaged users are with their cellphones. SMS is the technology on which short communications are based, for instance texts and emails, and businesses can use this for calls-to-action and other alerts to users. With this ‘foot in the door’, companies can then take advantage of the opportunity to up-sell services and products.

Clearly, marketers and businessmen have a direct line to consumers through the burgeoning smartphone industry and the several channels available from them – and the prudent course of action would be to make use of them at the earliest opportunity.

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You’d think that a piece of technology sent to Mars would have flawless tools, software, and of course plenty of memory to capture and store everyone discovered. However, the Mars Exploration Rover Opportunity seems to be suffering from flash memory problems that just aren’t being addressed. In the rover’s defense, it’s been scouring Mars for over ten years now, hanging on for several months past the initial three-month mission it was meant for in 2004. While some experts blame general wear and tear for the issues with memory (which are causing “amnesia”), others are saying it just didn’t have the best memory to begin with.

With the Mars Rover, two tiers of memory were used including non-volatile and volatile. While this type of memory is specific for space technology, it shares many similarities with flash vs. RAM (what we use here on earth). For more information on flash and RAM, check out Computer World’s explanation. With volatile memory, everything gets “forgotten” when the power is turned off, but non-volatile memory remember everything (or at least it’s supposed to).

Red Rover, Red Rover…

“Rovering” around the Red Planet has been quite the task, and astronauts were committed to making sure the data collected was safeguarded. This was done with non-volatile memory, so that when the rover had to reboot (each “night”), the information would be secured. However, there’s only so much non-volatile memory can handle, and it’ll eventually wear down.

According to NASA, they’re planning to simply let the rover “die” in space when the memory totally fails, but they’re not giving up hope quite yet. There have been many experts coming up with ways to keep the rover going, even with failing memory. The NASA Jet Propulsion Laboratory has found the issue in the last of seven non-volatile memory banks the rover’s been using. If they program the rover to not use that seventh memory bank, memory loss should be a thing of the past.

Houston, problem solved

John Callas, a NASA Program Manager, says updating that software will only take a couple of weeks and it shouldn’t take long to figure out if the move is successful. Extending the rover’s time on Mars is beneficial to everyone; just check out Space’s photos of some of the most stunning images captured by the rover in the past decade.

Currently, the rover is near Marathon Valley and it’s crawled over 26 miles since being deployed. As the world record holder of rovers, does it have what it takes for a few more months or years? All signs point to yes.


Art is all about expression. It is also all around us, giving context to the culture in which the artist lives. What an artist imagines, how they feel and their ability to see things in a unique way permeates the art they create. For the genuine artist this sometimes means bearing their soul in the process of forging a work that reveals their signature touch. Many of these works become prized possessions of art collectors, usually purchased at auction for large sums of money. What has made the art that belongs to our modern culture so different from years past is that we live in a technological age. It introduces a situation where technology becomes part of the expressive quality that certain artists seek to exploit. It is hoped that technology, when being used, will become an extension of the artists own abilities. The fear is that reliance on technology in constructing a work of art will take away from the artists innate artistic ability. Still there are many who use technology to enhance their works of art, because technology provides them with the best solution for the techniques they intend to employ.

Technologies That Make Art Happen

If you look around you, you will probably find many technological gadgets that are useful in a variety of art based applications. Computers are certainly a big part of modern art, since very intricate graphics are able to be worked out on a screen. Computerized graphics are also easily altered and can be theoretically printed on a variety of materials. In addition, a commercial artist may choose to develop an automated system, where the computer is controlling how an airbrushed painting is being rendered. This is particularly helpful when the software used to develop the picture is able to take that image and change how it is represented topologically. According to an article at vr.isdale.com, by the 1990′s it was even possible to scan humans in 3D, making human scans available for all sorts of art-based applications. Today, this technology has come much further, ever providing artists with the ability to do more elaborate scanning and graphical renderings.

The Age of 3D Printers

What is inevitably going to be an invaluable tool to any artist with an imagination is the advent of the 3D printer. With the ability to render objects in 3D, an artist will not only be able to produce computer based paintings, but they will also have an ability to control the surface of the 3-dimensional canvas they are printing to. This could potentially make it possible not only to produce extremely realistic works of art, but extremely convincing fakes as well. With 3D scanning technology and software that calculates brush strokes to a high precision, it may be possible to have an authentic-looking Mona Lisa hanging in a person’s own living room. Not only may the painting look original to the eye, but the improved abilities of 3D printing may also make the rendering feel very authentic to the touch as well.



One thing you need to know is that Software-as-a-Service (SaaS) is growing very fast. It has given many firms a cost advantage over on-premise software installation and use. This service differs from Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) in that you can consume the service directly as an end user. The term “end-user” in this case refers to your employees and customers who have access to the service. According to this website, what makes SaaS distinctive is its characteristics and client-specific benefits.

SaaS Characteristics

Accessed via a Browser on Demand

You access all the services you need in your business over the internet. The software is available globally over the internet through a top browser.

Usage Based

You can install the software per user. You pay for this service on a recurring basis.

Vendor-Monitored and Maintained

The vendor monitors and maintains all aspects of the software and the service. This is regardless of your area of operation and different components that make up the service you subscribed to. This makes it easier for you to have standard services spread across all your branches.


Due to reduced distribution, monitoring, and maintenance costs, you will end up spending less on installing SaaS as compared to having in-house hardware.

Automated Support

Previously, you had to call a vendor to come and install upgrades, updates, and latest patches for installed programs. SaaS applications feature automated service changes without the vendor being on site. This means rolling out of changes is much faster. This reduces the downtime that could otherwise reduce your business performance.

Multiple User Support

This system supports multiple users. Each user accesses the same version of the software regardless of the location. The service gives you a shared data model through a single-instance multi-tenancy model that allows hundreds of users to work on a task from the same software. This is suitable if you have an extensive workforce handling the same project for you.

Specific Benefits to you as a SaaS Client

SaaS provides benefits for both the client and the vendor. Here are some benefits that will allow your business to go to the next level when you subscribe as a client.

Eliminate the Upfront Fee

Traditional purchased software requires an upfront fee for installation. On the other hand, SaaS is installed in a subscription model. Here, you pay monthly, yearly, per seating or per the service you want from the vendor. This allows you to access only relevant services at any particular time. You also don’t pay upfront for eventual long-term needs.


Your business is constantly changing. This change can be up or down. It would therefore be inappropriate and detrimental to the business for instance if the business expands and the services are stagnant. It would be wasteful if the business cuts down on operations and services are same as before.

With this platform, it is easy to add or remove some components of the service to suit your business requirements at any particular time.



Once upon a time, companies used to hold on to their computers for 10 or more years. They siphoned crucial data off the hard drive until it just wouldn’t boot anymore.

Today, we change modern electronics in a heartbeat — well, every season or year or two — and require fast hardware and software to maintain communication between firms. A major computer system is a huge investment for a business, but owners must budget for upgrades to stay competitive in the marketplace.

No support equals high risk

The operating system’s manufacturer makes it a point to advertise end-of-life support for its product. Once the support ends, there are no other security or driver updates unless you upgrade the operating system.

Your computer system’s hardware may be so old that it can’t support the new software, however. Each system is unique, but it’s usually possible to upgrade a relatively new computer to the latest software. You open up your business to potential hacks so much more if you have old software running the show.

Reduced productivity

You may save a little money each month by putting off a computer purchase, but you’re also likely losing profits to low employee productivity. Your staff may have to sit for several minutes trying to download a file, for example.

A file may not even open, forcing workers to call and use alternative means to obtain the information. New hardware and software typically solves these issues, and allows workers to concentrate on more important business functions.

Average business computer lifespan

These days, a standard business computer system lasts about five years. It may still be operational after five years, but the hardware and software aren’t designed to meet current computing demands.

They could easily break down at this age, and cost you hundreds of dollars just to maintain them. A new system certainly requires a high up-front cost, but its maintenance will be minimal and often covered by a warranty.

You have to take all this into consideration when deciding whether to go for a replacement at the five-year mark.

IT employee importance

No business should be forced to buy a new system after five years. A firm’s IT professionals are essential at this point. They understand the intricacies of high-tech electronics, and can give owners an idea of what’s the right time to purchase new.

A recall could be in force at the moment, which would make it a smart move to wait until all the bugs are worked out of the new hardware or software. IT professionals typically want the best computers in the company to make their job easier, and profits tend to follow.

Discarding properly

Once a company decides to switch to a new computer system, it’s necessary to hire an IT asset management team. According to Synectic Technologies, working with the right asset team makes the conversion to a new system much easier.

With fewer worries about data transfer and configuration, an asset team makes the new computer system easier to integrate than if you attempted it without the professional assistance.

Relying on old computers with no support will usually cost a company significant revenues. If your operating system is no longer current, it’s time to start budgeting for at least one new computer.

Computer communications is crucial in almost any industry, so newer systems are pretty necessary to stay in the game.



Smartphones are sophisticated pieces of equipment that manage our lives, entertain us, and keep the peace between adolescents and parents. While they are becoming sturdier, more water-resistant and even more aesthetically attractive with each new generation, in addition to the obvious concerns, there are 5 reasons you need a smartphone case, regardless of device.

Smartphone Devices Are Manufactured With a Pre-Determined Life Span

Planned obsolescence is a term coined from the industrial design industry that in effect, is a purposeful strategy in designing products so that they eventually break-down, no longer have the latest software and features or simply look “old”. Smartphone cases are a great solution to obsolescence for two reasons. First, they adequately protect the device and second, they can disguise an older model so that it appears larger, thinner or even more dynamic than the latest and greatest versions available.

A Smartphone Case Helps Distinguish Ownership

Unique smartphone cases are an excellent way to rock individual style, extend a persona and easily be able to identify a smartphone among others. Particularly beneficial for teens that may have similar smartphones as their friends, being able to quickly and visually identify their phone will save time, promote security and offer an added layer of protection at the same time.

Smartphone Cases Protect Devices from Dust and Debris

While liquid damage is one of the things most consumers contemplate, nearly invisible dust and debris particles also cause significant damage when it enters through charging ports or head-phone jack areas. Smartphones that are toted in pockets, jackets and used in work environments are particularly susceptible to these problems. When a smartphone is un-protected from dust and debris it can contribute to charging problems, speaker malfunction and even dial-pad errors.

A Smartphone Case Can Allow Consumers to Forego Expensive Device Insurance

Cellphone insurance is incrementally expensive for the reason that smartphone owners may or may not use it. Smartphones cost hundreds of dollars and the deductibles on an insurance claim don’t let consumers off cheap. Therefore, other than the occasional lost phone, smartphone damage like cracked screens, exposure to water and broken casing can be adverted by using a case.

Cases Help With Functionality

Finally, cases can modify the smartphone design to incorporate a stand, change the texture for better grip and allow the phone to function better overall. From a functional standpoint, smartphone cases are beneficial because they take a great design and improve it, if ever so slightly. Cases made from materials like cork, wood, rubber and high-grade plastics protect the phone, allow for better handling and minimize screen damage like scratches.

Protecting an investment like a smartphone is important for keeping a device identifiable, as valuable as possible, and for allowing it to work consistently well over time. Cases are affordable and can be conveniently used for certain occasions to minimize risk to a smartphone or all of the time. A smartphone case is a trinity of benefits, it protects, looks great and improves function.


Keeping a home well ventilated, comfortably heated, cooled and as healthy as possible means having an ideal, balanced environment. Achieving this type of environment is possible by incorporating a heat transfer system into a residence in order to help existing heat sources work together and satisfactorily balance temperatures from room to room. Consistent temperatures correlate to dryer, warmer more comfortable conditions, more affordable energy bills and a healthier home.

How a heat transfer system works

Heat transfer systems, once installed into a home’s core ventilation system, allows occupants to manage their residential environment in the most efficient way possible. Heat transfer systems are designed with sophisticated ducting that quietly moves excessive heat from warmer areas to colder areas, effectively balancing temperatures. According to HRV, heat transfer systems also alleviate mold, improve air quality and reduce condensation altogether. Distributing warmer air to other areas of a home that may benefit from it, is both cost effective and energy efficient.

Methods of heat transfer

Heat transfer systems utilize heat, or energy from sources like fireplaces and heat pumps to create even temperatures throughout a home by moving warmer air to an area with cooler air. Methods of heat transfer include:


  • Conduction

  • Convection; and

  • Radiation

A heat transfer system works by way of convection, thereby allowing heat to flow in the form of energy and successfully transfer that heat from a warmer space to a cooler one.

The difference between heat transfer systems and radiant heating

Radiant heating comes prefabricated in many floating floor or laminate materials. The warmth felt from radiant heating comes directly from the source. For example, sub-floor heating systems, often found in bathrooms, typically use electrical conductors to heat the floor, and accordingly produce heat for an entire space. While radiant heating is an adequately efficient way of heating one space, heat transfer systems on the other hand, electrical at the source, differ because they transfer heat from a completely different location.

Efficiency of heat transfer systems

Although initial installation costs can be of consideration, heat transfer systems immediately produce cost-savings on utility and energy bills. These systems have the ability to minimize wasted energy through maintaining more consistent temperatures overall. Moreover, heat transfer systems may be eligible in some areas for tax credits for their energy efficiency benefits.

Alleviating cold, dampness and extra moisture or even mold in a home is not only visually beneficial, it provides a healthier environment to reside in. Heat transfer systems effectively dry areas of the home that are susceptible to these conditions by warming them and creating a more balanced environment that condensation will not be produced in. Further, heat transfer technology is an excellent solution in many demographic regions. Whether a home needs seasonal considerations, or from a design standpoint, construction materials require additional diligence, heat transfer systems can improve and accommodate many home challenges.



The information technology industry is growing exponentially worldwide especially in western countries. Any business, organization or enterprise that uses computers must employ some onsite IT staff. In a dynamic digital era, there is a demand for employees that have the latest certifications in computer studies.

Certification In Information Technology Specialties

Microsoft is considered one of the most popular publishers of operating systems for desktop computers and servers. According to this article, there is a growing demand for Microsoft certified professionals in the IT sector. The Microsoft Certified Solutions Associated (MSCA) certification is a skill that’s highly regarded in any information technology department of a business or organization. Such a program prepares individuals to handle all aspects of troubleshooting Microsoft operating systems. Help desk staff most likely need to have MSCA training in order to properly carry out their job duties. An upgrade to a Microsoft Certified Solutions Expert (MCSE) certification guarantees an advancement in an IT job position. MCSE training is available in specialties such as server infrastructure, private cloud computing, business intelligence and messaging.

Online IT Training

Courses for information technology certification can be taken online thanks to the latest e-Learning platforms. IT Students get most of their “hands on” experience by using computer apps and programming scripts rather than physical tools or equipment. Virtual labs are some of the most important features in online classes for Microsoft operating systems and other applications. For example, students might be assigned a project in which custom codes and commands must be written in order to reboot Windows operating systems.

Online classes for Microsoft training usually feature instructional videos with step by step procedures for executing scripts and other advanced configuration settings. IT students don’t even need to use textbooks because cloud based notes and other presentations provide all of the necessary resources. For example, students can retrieve notes in PDF format that could be viewed on desktop computers, tablets and mobile phones. Embedded hyperlinks also redirect students to files or pages featuring sample scripts, codes and other guidelines for resolving operating system issues on a desktop and server level.

Cloud Computing

There is a growing demand for cloud computing as an alternative to traditional hardware based computing. In other words, businesses don’t need to have onsite servers and other devices that process, store, receive and transmit data. Cloud computing essentially promotes the outsourcing of certain Information technology operations. However, there is still a need to employ onsite IT technicians who know how to sync computers and network hardware with virtual cloud networks. Cyber security is one of the major components of cloud networking and storage. Encryption is used to secure the transmission of data within a local area network as well as a virtual private network. Cloud computing also eliminates some of the costs of operating expensive onsite servers. Businesses can “lease” external servers that have multiple sources of backup power for 100 percent guaranteed up time. Cloud networking also promotes a transition from using paper documents to applying electronic files.


Have you been clinging to your chipped, broken and barely working smartphone for a little too long? Maybe you’re due for an upgrade from your provider — in another year — or maybe you’re holding off until you can afford exactly what you want.

After all, with the new phones coming out in the autumn, you can surely wait a few more weeks, right? The reality is that for most Americans a mobile phone is no longer a luxury but a necessity, in order to keep their professional and personal life on track.

The good news is: With options for actually affordable, brand-spanking new phones, you can stop waiting. It’s no longer going to break the bank to get an upgrade, so treat yourself. You deserve it.

If you’re still on the fence, consider the following four prime excuses for an upgrade. Surely you fall into one of these categories.

1. You’re going back to school

If you’re taking classes, summer break is almost over, and you’re going to need an upgraded phone to check in with classmates, download those lecture notes, and find out where the heck that lab is being held on campus.

Plus, no matter what your age is, there’s something special about that first day of school; you don’t want to be the only student without a sweet phone.

2. You need to act like a boss to be a boss

Just like you need to dress for the job you want (not the one you have), the same goes for your electronic accessories. What does it say about you if you’re using an old-fashioned flip phone?

Your boss isn’t going to take you seriously, because it seems like you’re not up to date on technology. It might even suggest you can’t manage your finances.

3. There’s someone you need to impress (romantically)

If you’re on the dating scene, you’re no longer judged by your car alone; you’re also judged by your phone. This might not seem fair, but if you ask someone for their number and put it into an embarrassment of a phone, don’t expect a return phone call.

4. Your work/life/everything is suffering

Do you frequently mess up plans because the calendar on your phone is wonky? Do you avoid texting because you can’t stand the keyboard or touch screen on your phone?

Smartphones are supposed to make your life easier, not become an added hindrance.

If any of these apply to you, you’re ready for an upgrade. Why wait?



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