Responsive design is an umbrella term that means a website is designed to “respond” well no matter what browser or device a person is using. A subcategory of responsive design is mobile readiness, which became a reality in 2014. This means that the majority of people use mobile devices to access the internet, which makes responsive design even more critical. Make sure your website(s) are responding well and mobile ready before the end of the year.
The reality is that responsive design will never be permanent; it will evolve as needs and devices evolve. Looking forward and predicting the future of responsive design can save you time, money and trouble in the long run. Here are some of the best, easiest and cheapest ways to improve your responsive design before the year comes to a close. Tick as many off your list as possible to ensure a prime website.
1. Ditch the flash, bells and whistles
The more accoutrements you have on a website such as mega-sized images, videos, pop-ups and ads, the slower your page load speed. Even one second longer of waiting will have people clicking away from your site. Plus, this can also lower your SEO success rate since it reads as spam and slow sites aren’t in keeping with quality designs.
2. Consider a mobile website version
While responsive design in and of itself should ensure that your site looks great no matter what device it’s being accessed on, it might be easier to have a mobile version created. Your consumers will have an option of going to the mobile version or “regular” version when visiting on a mobile devices. Mobile websites are simpler, cleaner and faster.
3. Think about an app
Does your website need a complementary app? It doesn’t work for every field or every business, but when it works it can really take off. This allows consumers to get the nuggets they need right on their device’s desktop and they can even access it offline. Apps are easier to create than ever, or they can be designed for you at a competitive rate.
4. Embrace neutrality and sans-serif fonts
If you use bright colors and kitschy fonts, your site will be outdated within a year. Instead, stick to classic designs that you can see lasting a lifetime. Responsive design is also about mass appeal, and it’s easy to go off track.
Is your site responding like you want? If not, it’s time to change things up.