A professional business card can add value to your brand and attract new clients. This tiny piece of paper reflects your company’s image and values. It’s often the first product customers receive from you, so it’s important to make it look great. Your business card makes as much of an impression as the clothes you wear or the way you talk. A poorly designed card can hurt your credibility. This is particularly true for those who’ve just started a business.
The necessity and relevance of a business card should not be underestimated. Here are the most important things to look for when choosing one:
Type of Paper
The highest quality business cards are made are made from thick, glossy paper card stock that resists damage. This material comes in a wide range of textures, weights and colors. Depending on your budget, you can opt for water resistant or UV-protective coating. Many stores are now offering business cards printed on wood, plastic, and even metal. These models are slightly more expensive than those made of paper, but it’s worth the investment.
Size and Shape
Business cards have a standard size. Most models boast a rectangular shape, but you can opt for custom sizes and shapes. Rounded corners, die cut cards, over-sized and under-sized cards, folded business cards, and wild-format cards are quite popular. Some feature a minimalist design, awkward shapes, and unique graphic elements.
Before ordering your new business cards, decide how they will be used. Who will be receiving them? Where will they be distributed? What is your goal? Once you establish your purpose, create your logo, graphics, and photos. Determine how you want the client to react. Contact a designer or marketing agency to tell them about your ideas.
Choose Quality over Quantity
Many entrepreneurs choose to make their own business cards at home. This is a good way to save money, but it can affect your image. A poorly designed card implies a business that offers low quality services. If you’re on a tight budget, use a pre-made template or create your own design, but pay for professional printing services. It’s better to have 50 quality business cards than 500 cards that look cheap.
Pick the Right Colors
Select a business card that reflects your personal style and industry. If you sell food or flowers, it doesn’t make sense to use black business cards with a classic design. Choose a colorful model with vivid pictures and unique accents. You may also add your website colors on the business card, use the color wheel, or look at other people’s cards and create something similar. Familiarize yourself with the color psychology and then decide on the overall image you want to convey.
Choosing the right business card is not easy. With millions of models out there, it can be hard to decide which one works best for you. Use the Internet to learn more about business card styles and colors, take a sneak peek at your competitors, and test different models.