20Jul
0

digitalera

The Internet has turned us all into storytellers. This popular entertainment past time is no longer reserved for traveling bards or for slam poets. There are digital storytelling options for everyone, fitting a range of messages, content, and audiences. You can have incredibly niche interest and still find a platform and audience to fit your needs. Creators have ways of spinning tales through digital text, videos, animations, and sound. Online storytelling gives audiences access to a wide range of voices, multimedia, and audiences. Here’s how modern storytelling is changing the Internet.

Diversity of Voices

Online communications has leveled the playing field, allowing underrepresented groups to share their experiences with enormous audiences. Old school publishing and stage platforms privileged certain groups and excluding others. Digital communications allows minority groups to get a message across to their audiences through affordable and accessible content publishing and sharing options. Readers can thrive greatly when they are exposed to a multitude of perspectives.

New Media

Storytelling doesn’t have to be oratory. Digital content creators are continually finding new ways to tell their stories through a variety of media types. Just take a look at platforms that embrace new media – Vine, YouTube, and Medium showcase ways you can connect with your audience outside of traditional oral storytelling. Individuals and organizations can leverage new multimedia formats to convey complex messages.

Target Audiences

Online storytelling enables us to deliver content directly to those who might benefit the most from your work. Online advertising, demographics information, and social media sharing are just some of the tools modern storytellers use to connect with the right audiences. Your content might have very little impact if they reach thousands of people disinterested by the message and delivery. Your content will go further if you introduce it to audiences that are interested in the types of content you’re providing.

Measuring Impacts

When orators tell a story, they look at their audiences for non-verbal cues in body language and facial expressions. You can’t get this type of feedback while online, because you’re not able to see your readers’ faces. However, you can gauge how they are responding to your social media campaigns by paying attention to engagement metrics.

Online storytelling will change the way we interact and learn about one another. Whether you’re a podcast, video, or article creator, you have valuable tales to tell through digital mediums. Learn how to connect with the right audiences, and your creative content will flourish!

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