With so many companies turning to online marketing to reach new customers, it seems like many businesses forgot about the importance of offline marketing. While many people now shop and search for information while on the go from their smartphones, tablets and laptop computers, there are still offline marketing techniques that can help you gain more business. Before letting yourself focus solely on online marketing, think about how offline marketing can help you.
Guerrilla marketing includes some off the wall, unique and unusual forms of marketing. The rock band Nine Inch Nails skipped online marketing for one of its recent albums in favor of leaving small drives with the album attached in various locations for fans to find. The Duct Tape Marketing blog recommends leaving sticky notes behind, using chalk on sidewalks and placing business cards in random locations. According to this site, you can use banner stands of different sizes and leave those banners placed around your city to get more traffic.
Use Your Car
According to marketing blogger Brian Carey, vehicle wraps can work just as effectively as direct mail campaigns, launching a social networking page or creating an email newsletter. Carey points out that while a vehicle wrap can cost up to $3,000 upfront, once installed on your car, those wraps can last for up to five years. You can add your logo, company name, address or phone number to the wrap, and some companies will even let you completely design the wrap based on a design of your choosing. Everywhere you go, people will see your company name on display. If you run your own business, you can even write off a portion of the cost of your vehicle wrap on your taxes.
Combine Online and Offline Marketing
In today’s modern world, it’s nearly impossible for a business to succeed without some form of online marketing. Blogger Mark Krenn recommends combing online and offline marketing to drive more business to your company. Offering mobile check-in is one of the easiest ways to reach new customers. Those customers can use their smartphones to check in when they stop into your business, write a review on Yelp and even share a status update on Facebook. Krenn also suggests offering digital rewards and using hashtags.
Hashtags are small identifying comments that you place at the end of Facebook updates, tweets on Twitter and other social networking posts. When users search for that same hashtag, your post comes up in the search results. Digital rewards let you thank customers for shopping with you. You can give customers a digital coupon when they check in or treat them to an email discount for registering an email account with your company.
It sometimes seems like online marketing might take over the world. You see email newsletter offers, digital coupons and store apps everywhere you turn, but online marketing alone won’t help your business succeed. Using some simple offline marketing techniques and using some techniques that work with your online marketing will help you reach more customers.