There are two types of website owners: Those who re-design too much (which tends to confuse visitors) and those who don’t do it often enough. If you fall in the latter camp, you probably already know it.
Re-designs can be expensive and time consuming, and you may worry that you’ll lose business during the switch. But if your search engine optimization (SEO) isn’t up to snuff, you’re losing business anyway.
There are a few red flags that will let you know a website makeover is in order. When it comes to keeping up with the digital Joneses, if you don’t give your visitors what they want, your competition surely will.
The good news is that with a little research and knowledge, you don’t have to overspend for a website redesign, and there are options for every budget. Are you in need of a boost? Check these five warning signs.
1. Your SEO has stalled or declined
If you’re not on the first page of search engine results or you haven’t been able to climb up the ranks recently, your web presence is to blame. Maybe you’re unknowingly employing black-hat tricks or your company simply has neglected SEO altogether. Either way, it’s not working.
2. Your website showcases outdated trends
There are trends in websites just as there are with clothes. You might not realize you’re outdated, but your customers do. Make sure you use web design best practices for 2014 to attract more visitors.
3. Your web traffic has declined
Are you not getting as many unique visitors as you used to, or have you plateaued for a while? This is a sign that your online presence has ceased to be exciting. Businesses require growth, and unless you reach eBay or Amazon status, there’s always reason for concern.
4. Your competition blows you out of the water
You should always spend some time perusing the competition’s website(s) and asking yourself honestly whom you’d prefer: you or them? If the answer seems to be them, then have your web designer use what they’re doing as a guide.
Ask yourself which tactics can motivate you. Keep in mind that your competition is successful because they’re doing what your customers want to see.
5. You can’t remember your last update
Can’t recall the last time anything significant was changed on your website? That’s a clear sign that you’re probably due for at least a mini makeover.
There’s a fine line between classic and outdated, and you want to be on the right side of the fence. Shaking things up can give you the boost you need.