The art of creating quality writing that will appeal to readers can be a long process that involves endless revisions and then marketing to promote the results. The traditional method of publishing involved going through either an agent or some other small agency that provided the means to contact a potential publisher.

Conditions for the writer have changed, especially because of the Internet, and a great number of not only beginning but experienced authors are tapping into the process of self publishing and technology. According to several seasoned, self-published authors, you have to consider two things: the channel of distribution and the format to which it is linked.

Bundling a print book with eBook formats that can be made available on most e-readers is regarded as the most promising basis for a strong reader market.

Art merges with technology

If you’ve been around a while, you might recall the early days of the eBook. Scouring through online text or reading variants of ASCII formats on dedicated black-and-white spaces was a common reader experience for years.

The current eBook has evolved into what can be a multimedia reading experience. Several recent advances have made digital publishing the method of choice for self-publishing authors from a variety of contexts.

Online referencing

Nonfiction pieces are beginning to use the power of strong HTML5 embedding technology to link the text to more thorough explorations of content. For example, a self-published gardening eBook may contain an interactive link in the text to customized charts and advanced gardening tool apps.

Enhanced eBook technology is quickly becoming a widely used format for creating a rich learning experience. According to UX Magazine, newer textbooks may be able to embed self-tests in chapters that include more authentic scoring methods for students.

Fast simplicity

One of the greatest appeals of a self-published eBook is the sheer simplicity of the uploading process. Many cost-effective measures are available through self-publishing platforms that allow any writer to enter the market quickly.

The cost-effectiveness of being able to upload material in the native manuscript format has become a boon for novice writers. The flexibility of fast uploads allow users to experience what the book will look like before publication.

In the past, authors were constrained by the time lags associated with an agency or direct book publisher. Many authors also want to learn new publishing skills for themselves, especially from a marketing standpoint.

Self-publishing authors now find themselves wearing multiple hats to juggle the challenging yet liberating experience of marketing words and ideas to the general public. Authors are quickly having to become experts at social media and optimizing content for both bibliophiles and tech gurus alike.

Responding to global demand

The global demand for non-print material has grown exponentially over the past few years. Several reader platforms are gaining an international audience with the merging of multiple languages on eBook-capable reader devices.

In fact, self-published eBooks are quickly coming to dominate the market on bestseller lists. Independent authors and stores within niche sub-markets are particularly popular with eBooks.


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