Tumblr is a blogging platform, somewhat like WordPress, but with a more social aspect. It is different from WordPress in that it has more features to encourage media use and photo sharing, rather than lots of words. So, how does this help your business in the age of “more is more” when it comes to wordy content?
Displaying Visual Content
Well, more isn’t always more, as we learned by Google’s last few updates. Unique content is important, but more content isn’t necessarily better. There are certain businesses that will benefit from Tumblr more than others because they don’t focus on too much wordy content. Industries with visual aspects, such as fashion, photography, publishing, and design, will benefit from the image-friendly platform. You can upload videos, and easily integrate your Instagram photos. For foodies, you can also highlight your beautiful food photography, while still sharing recipes and tips.
Tumblr has a more social aspect than most platforms out there. It easily connects to Twitter and Facebook, just like WordPress, but it also seamlessly integrates Instagram, and has a more social network feel than other blogging platforms. There is a lot more inter-blog following on Tumblr, whereas other platforms are used simply as platforms rather than as connectivity tools. If you really want to reach your customer base through your website, you should make it as easy as possible for them to connect with you online.
Customizing With Tumblr Themes
There are thousands of Tumblr themes out there, both free and paid. You won’t have the same flexibility you’d have by building your site from the ground up, but there are so many themes that you’re sure to find one to fit your needs. You have lots of customization options, and it’s much easier, faster, and cheaper than hiring an expensive web design and development company. You can be up and running with a customized theme in just a day or two.
Many website owners become obsessed with analytics, but even the most ardent SEO-checkers forget to incorporate their Tumblr account. This is a great way to see how your Tumblr is helping your brand awareness, and it’s easy to add.
The biggest thing that Tumblr has over other websites is the sharing ability. Followers don’t have to add anything to their RSS feed; they don’t have to give anyone an email address. They simply follow others within their own Tumblr account and receive updates naturally, much like users do in Facebook’s newsfeed. This is a great way to share updates about your company without imposing on your followers too much. It is so common for people to sign for an email newsletter, and then unsubscribe after a couple of weeks just because they’re sick of their crowded inbox. Skip the inbox and let people head over to Tumblr when they’re ready to check out updates about their favorite brands and companies.