Hair extensions are becoming more and more popular with women in all areas of life. This product is no longer marketable for only a certain class of customers.
Women are buying extensions for weddings, proms, and even for no special occasion at all. The hair extension industry is booming, both in retail and online businesses.
Below are five basic steps for having a successful online hair extension business.
1. A good domain name
The first step for establishing a successful online business is to choose and purchase a domain name. This enables you to design unlimited alternatives on a business website.
You don’t have to be limited to selling only on eBay. Although eBay is great, it’s limited in design possibilities and has other problems as well. With your own domain name, you can build your site as you see fit.
2. The right look
Now that you have your own website/domain name, you’ll want to make your business look attractive. Always remember to keep the look of your site at a professional level.
This does not mean that your site shouldn’t be whimsical or fun; it just means that overdecorating might actually take attention away from the product itself. Keep a nice balance of professional/casual appearance.
3. Keep stock
Always have a certain amount of product in stock. This ensures that when a customer needs a fast shipment, you can provide the service.
You don’t have to have large amounts of product: just a sampling of various types, colors, and lengths of hair extensions in case of “emergency” orders. This especially happens with weddings.
4. Promote, promote, promote
Keep promoting your products all the time, even when you seem to be on top of your game. Marketing should be an ongoing process that keeps your business fresh and alive.
You never know when business may suddenly slow down, and you’ll need the marketing to bring in new customers.
5. Personalize the experience
Learn your customers; their needs and desires are your top priorities. You should treat your customers like your best friends, because basically, they are. If the customers are being treated like friends and family, they will more likely come back and bring new customers, thus increasing your clientele.
It’s really not that hard to make good money selling hair extensions online. You just have to know the basics of the whole operation. As with any small business venture, it takes practice, patience, and the right information.