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Although web security has made significant advances in recent years, entrepreneurs face ever-present threats from the simultaneous evolution of hackers and robots, as well as risks from the marketing of security products that are not truly secure.

Website security considerations

Great security starts with a solid website. WordPress is an excellent content management system with a large support community that can help in the event of any problems. The advantage of WordPress is certainly the amount of users eager to help one other, as well as vendors who make plugins and security services in the form of consulting.

When using WordPress or any type of content management system or cloud-based software, it’s important to consistently update the plugins and overall software versions. Doing so can seem tedious, but it’s better than the much more tedious task of reinstalling your entire website and data after a catastrophic breach in security!

Another excellent service you should use is a secure cloud-based password management service like LastPass. Passwords are stored remotely, and encrypted on their path to and from your websites.

Storing them in your web browser or anywhere on your computer is highly risky, and could be the most penetrable of security loopholes.

Secure your hosting

Beyond the website infrastructure and software, it’s important to have secure hosting from a reliable and proven web hosting service. If possible, you’ll want to allocate money in your budget for a dedicated server, which will greatly improve your security as well as your reliability for the consumer as far as outages and delays.

A shared server arrangement is one where several websites (sometimes as many as 300) share one server, and that means if one website has a security hole that admits a server-crippling virus or other type of attack, then every website and business on that server will be affected.

Another concern about less secure, shared web hosting is speed. Page speed is now an integral consideration of the Google indexing algorithm, which means if your site is slow, it will hurt your ranking on Google, which most of your potential customers will use to search for your product or service.

A shared web server can slow to a grinding halt during periods of high traffic, and those periods are unpredictable, since you don’t know when to expect traffic to other people’s businesses.

A smarter approach, therefore, in terms of both secure hosting and reliable, fast hosting, is to take the extra step of hosting your website and business on a secure dedicated server.


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