The language of running a website can be daunting. Neologisms, abbreviations and words that span multiple definitions can throw even the most experienced web user off, let alone a webmaster getting their hands dirty with Windows web hosting. The webmaster lingo iceberg is too big to crack in one short article, but here are some of the most common terms you can expect to see.
Backend: if a visitor (simply put, anyone who visits your website) comes to your website and sees what you want them to see, that’s because all the coding and programming – the back end of the website, or the backend – is in place. There are several coding languages, such as HTML (hypertext markup language), ASP (Active Server Pages) and PHP (Hypertext Preprocessor).
Conversion: visitors coming to your page is great, but you want them to do more than just surf. If they do something you want them to do, whether it’s clicking on a link or purchasing something from your website, this is a conversion (because they are converted from window shopping to actually doing something of value to you). The higher your conversion rate, the more of your visitors are becoming your customers.
Click: you probably clicked on a link to get here. For webmasters, a click is money. Clicks on your website can be used to gauge your visitors’ level of interest, see what parts of your website are getting the most traffic, and if your visitors are going where you want them to go. A click is the currency of Internet marketing.
Search Engine Optimization (SEO): every webmaster dreams of their site being the first result in a Google search, but the way websites are ranked on search engines (like Google, but also Yahoo!, Bing, etc.) comes down to how they are optimized in search results – hence, search engine optimization.
Spiders, Bots & Crawling: but how do those search engines know if your site is any good? They send out automated programs (known as “spiders” or “bots”) to assess your website (“crawl”) and see if it’s good enough for the coveted first page of search engine results. Search engines change their criteria and standards regularly, so webmasters should keep up with what the engines tell their algorithms to look for.
Keyword Stuffing: one way some webmasters try to game the system is by stuffing their content with relevant keywords, in an attempt to lure bots to crawl to your website and rank it higher. Obviously, search engines frown on this practice, and can condemn sites with blatant (or even unintentional) keyword stuffing to lower search result positions. Conscientious webmasters will ensure that the content of their websites speaks for itself, and doesn’t need any unscrupulous help to succeed.