There is no doubt that Facebook is huge and spreading like a virus around the world. They are making money and preparing to hit the public circuit this month. Is there a floodgate of revenue waiting for them once they become accountable to investors?
In North America and Europe, they have a relatively-high average revenue per user, but the two western continents account for less than half of their users. If they can get into the wallets of Asia and the rest of the world where the majority of their users are, we may be seeing the tip of the iceberg of the amount they can make. This graphic illustrates it for us nicely. Click to enlarge.