In one excellent scene, the movie Fargo broke down the car business and particularly the negotiation aspect of the industry in about as negative of a light as possible. It was humorous, but it also represents what many people believe when they go out to buy a vehicle.
The good old days of “us versus them” in the car dealership negotiating world has changed. People don’t relish the opportunity to get their best deal anymore. In fact, 59% of people responding to a recent survey by Kelley Blue Book “hate” having to negotiate the price of their vehicles.
In reality, the information is out there. The data that is available on the internet makes the playing field as even as it can possibly be. Still, people prefer to deal with car dealers less and less.
This comprehensive infographic breaks down the stats from the study by KBB. Click to enlarge.
(story via: Automotive SEO)