“When the American public has a choice, they’re going to try it,” said John Nese, owner of Galco’s Soda Pop Stop in Los Angeles.
Nese understands choice, telling stories of how people who have tried many of the concoctions are pleasantly surprised. He believes in helping the small, independent soda producers around the world by giving them a venue to bring their products to the people.
By following certain “purity” rules such as avoiding plastic and corn syrup whenever possible, Nese has built a brand that is both fun and useful to people, bars, and restaurants on the west coast. He prefers glass containers, sugar as the sweetener, and dislikes energy drinks and diet soda.
He’s a true soda pop purist.