I hope you’re sitting down to a nice bowl of cereal in front of the telly about to get into a nice Saturday morning filled with cartoons. But have you been put off recently by the lack of prizes (premiums) in today’s cereal? I remember when I was growing up always having a treat to fish out. Now General Mills and Kelloggs seem to care less about a toy for little Jane & Todd. Thankfully someone is stepping up to the plate with the introduction of All-Prize Cereal.